Absolum is a fictional soil company whose branding identity was a collaborative effort. I designed our logo (though the leaves’ placement was my classmate’s idea), and created our stationery kit (letterhead, envelope, business card) and our mailer brochure. The body copy was collaborative, and photography was open source. I animated our logo in After Effects, and turned it into a GIF using Photoshop.
Collaborators: Lloyed Cho, Veronica Larned, Mary Parker